Value creation through the evolution of business model themes.

Citation metadata

Date: Jan. 2021
Publisher: Elsevier B.V.
Document Type: Report; Brief article
Length: 171 words

Document controls

Main content

Abstract :

Keywords Value creation; Business model themes; Business model evolution; Industry evolution; Market entry Abstract A conceptual framework is proposed to examine value creation through the evolution of business model themes. A critical assessment of the literature on business models, business model themes, and their evolution is presented. This assessment highlights the fact that business model themes are typically theorized as being static. Instead, the framework presented here characterizes business models and the business model themes of value creation as co-evolving within an evolving industry. The framework provides a set of propositions that specify how firms can create value by entering an industry, reacting to imitators, and co-evolving with product market strategies and with environmental factors. This study contributes to the literature on value creation through business model themes. Author Affiliation: (a) Uppsala University, Sweden (b) University of Economics and Human Sciences in Warsaw, Poland * Corresponding author. Article History: Received 15 June 2020; Revised 1 September 2020; Accepted 4 September 2020 Byline: Ricardo Costa Climent (a), Darek M. Haftor [] (a,b,*)

Source Citation

Source Citation   

Gale Document Number: GALE|A648491669