Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention.

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Publisher: Elsevier B.V.
Document Type: Report; Brief article
Length: 293 words

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Abstract :

Keywords Front-of-pack labelling; Brand attitude; Purchase intention; Gender Highlights * NutriScore doesn't moderate the relation brand attitude-purchase intention. * The effectiveness of NutriScore is conditioned by consumers' attitudes and gender. * In the case of women, NutriScore labelling lacks an impact on brand attitude. * For men, NutriScore impacts the variables which determine purchase intention. Abstract Nutritional labelling is an instrument to generate eating patterns. The establishment of means to support nutritional labelling is encouraged via a Front-of-Pack (FOP) labelling which facilitates consumers' comprehension and improves their choices. The aim of this work is to establish the impact that FOP labelling has on the relation between brand attitude and purchase intention, as well as to determine the effect of gender on these relations. Two surveys have been done. The first (129 responses) analyzes the relation between brand attitude and purchase intention without the presence of FOP labelling. The second (111 respondents) presents the FOP labelling. Multigroup analysis establishes the existence of differences in the relation between brand attitude and purchase intention due to the existence of FOP labelling in the case of the male sample. The effectiveness of FOP labelling is conditioned by the consumers' brand attitudes and by the impact of gender. Author Affiliation: (a) Centro Universitario San Isidoro, Avda Leonardo da Vinci, 17b, Isla de la Cartuja, Sevilla, Spain (b) Universidad Isabel I, Calle de Fernán González, 76, 09003 Burgos, Spain (c) Facultad Turismo y Finanzas, Universidad de Sevilla, Avda. San Francisco Javier s/n, 41018 Sevilla, Spain * Corresponding author at: Centro Universitario San Isidoro, Avda Leonardo da Vinci, 17b, Isla de la Cartuja, Sevilla, Spain. Article History: Received 16 June 2020; Revised 28 August 2020; Accepted 30 August 2020 Byline: Cayetano Medina-Molina [cmedina@centrosanisidoro.es] (a,b,*), Manuel Rey-Moreno (c), Rafael Periáñez-Cristóbal (c)

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Gale Document Number: GALE|A648491660