ORIENTALISM ON TELEVISION: A CASE STUDY OF I DREAM OF JEANNIE

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Date: Autumn 2018
From: ReOrient(Vol. 4, Issue 1)
Publisher: Pluto Journals
Document Type: Case study
Length: 9,073 words
Lexile Measure: 1410L

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Abstract :

This article examines Orientalism in the 1960s American sitcom I Dream of Jeannie. I argue that Orientalism, as defined by Edward Said, is at the core of this show. I Dream of Jeannie is unique in that it transferred existing Orientalist representations from cinema to television. I argue that Orientalism performs two functions in I Dream of Jeannie: (1) imagining Jeannie as an "Other" and (2) being a vehicle for comedy. I note that the show is seldom analyzed for its overt Orientalism, reflecting a problematic "tone-deafness" to anti-Muslim racism that continues in today's television. Keywords: I Dream of Jeannie, Orientalism, television, Muslim representation, Muslim women on screen

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Gale Document Number: GALE|A568973216