Consumers' participation in information-related activities on social media.

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Authors: Su-Jung Nam and Hyesun Hwang
Date: Apr. 23, 2021
From: PLoS ONE(Vol. 16, Issue 4)
Publisher: Public Library of Science
Document Type: Report
Length: 5,076 words
Lexile Measure: 1530L

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Abstract :

This study examined the relationship between consumers' characteristics and social media use, focusing on consumers' information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers' creating content, sharing information, and providing of feedback on information were affected by their digital literacy, need for cognition, and self-esteem. Information literacy and need for cognition had positive effects on engagement in these information-related activities, but self-esteem exerted a negative effect.

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Gale Document Number: GALE|A659472749