The most powerful manipulative messages are hiding in plain sight

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Author: John A. Bargh
Date: Jan. 29, 1999
From: The Chronicle of Higher Education(Vol. 45, Issue 21)
Publisher: Chronicle of Higher Education, Inc.
Document Type: Article
Length: 1,703 words

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Abstract :

Subliminal advertisement and messages are often brief, but they are capable of influencing human behavior and actions. Surveys reveal that the public believes it is often influenced in unwanted ways such as false advertisement or rumors with no basis. Subliminal messages are considered to be effective because they play with human emotions and use colorful images that naturally appeal to the eyes.

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Gale Document Number: GALE|A53719036