Nigeria: Tobacco and the Entertainment Industry.

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Date: June 17, 2021
Publisher: AllAfrica Global Media
Document Type: Article
Length: 582 words
Lexile Measure: 1470L

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All the stakeholders must do more to tackle the menace of smoking

The recent call by the Corporate Accountability and Public Participation Africa (CAPPA) and Campaign for Tobacco-Free Kids (CTFK) for an end to using smoking scenes in movies, music video and other aspects of the entertainment industry, is one we wholeheartedly endorse. According to CAPPA Executive Director, Akinbode Oluwafemi, the entertainment materials are veritable tools for the transfer of ideas and promotion of alternative lifestyles. "Youths are initiated into using tobacco products through advertising and subliminal promotion of smoking scenes in movies, music videos and product placements", said Oluwafemi. "The tobacco industry has exploited the entertainment sector (films and music videos) to entice and conscript young people into smoking."

In her message on this year's World No Tobacco Day, the World Health Organisation (WHO) Regional Director for Africa, Matshidiso Moeti said tobacco kills half...

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Gale Document Number: GALE|A665400576