Fast fashion refers to a business model in which branded clothing producers respond quickly to emerging styles and trends by introducing new apparel collections on compact cycles. Many manufacturers seek to imbue these collections with the visual essence of expensive styles for a small fraction of the price. This approach allows consumers to purchase clothes that match exclusive and current runway styles without spending a great deal of money on individual items. Fast fashion more often draws inspiration from premium-quality prêt-à-porter, which refers to factory-produced and ready-to-wear items, rather than haute couture, which refers to high-end, hand-sewn, made-to-order garments.
While fast fashion has proven very popular with consumers, critics allege that its producers and retailers take liberties with others' intellectual...Read more