Big Data

Big data refers to the massive amount of information that is created, collected, and analyzed to provide insights into human behavior and consumer preferences. Big data comes from various sources including computers, smartphones, tablets, wearable technology devices, social media sites, barcode scanners, and "smart" household devices and appliances such as speakers, thermostats, and security systems. This network of interconnected devices that communicates and shares data with consumers and vendors via chips, cameras, voice recognition software, and other sensors without human intervention is often called the internet of things (IoT). Big data also takes many different forms including voice recordings, satellite images, videos, emails, text messages, customer loyalty accounts, credit card records, and internet shopping and browsing histories.

The rapid...